Hi folks,

Theme Zoom user with the call-sign “ppceve” asked a good question about pay per click and traffic brokering. You can read the details of her question in the following post on her blog. 

http://tinyurl.com/68v52c

Eve summarizes several questions that many Theme Zoom users have asked. These questions range from basic to advanced about Pay Per Click in general. PPC and theme-silo structures. PPC silo-mapping and many more.

I realize that you guys are inundated with tons of information every day. The two calls on this page, combined with the PDF document at the end . . . represent the combined knowledge of two skill sets that are almost NEVER brought together in a comprehensive, step-by-step manner. The first is PPC and SEO integration with step-by-step Multi-Channel Marketing knowledge.

The entire integration process is available to all regular Theme Zoom private members, and we have been told that the Gateway to Multi-Channel marketing course alone is worth the price of your TZ membership. These interviews will give you a glimpse of how we integrate these skill-sets. The Theme Zoom Krakken application was built on a prerequisite understanding of Multi-Channel Marketing principles.  

If you are brokering traffic using PPC advertising as a driving force you will want to listen to both calls and download the PDF at the bottom of this page. You may have noticed a drop in your traffic lately using certain methods. We cover this in the PPC call.  

If you are performing any PPC at all for any reason, or getting poor results recently in you publishing network ads, again,  you are going to want to carefully listen to the following call:

Call 1: Pay Per Click Campaign Set Up and Silo Mapping

http://instantteleseminar.com/?eventid=2592921

In this call we cover: 

•           The correct way to set up a PPC campaign if you are running CPA advertising on the pay per click search engines and/or publisher networks. (Big difference between the two folks).

•           The correct way to set up your PPC campaigns if you are seriously diversifying your markets across several CPA offers.

•           The pitfalls of using CPA as a long term business strategy.

•           The lead business . . . where is it going and what is the new Vegas conference that is dedicated not to SEO and New Media but “lead generation” in its pure form.

•           Should you properly Theme your website landing pages for PPC when running your ads on the Google publishing network.

•           Things NOT to do unless you want to lose your click-thru-history and start all over again when restructuring a campaign.

•           The proper way to test the technical- long tails, and diversify your adgroups for optimal results.

•           The best way to think about PPC in terms of building your authority or “reliable source” website to leverage a long term business model. (Lifetime value of the customer or LTV).

•           What does Google Adwords customer support NOT tell you when you ask them about moving your Google adgroups around to different campaigns.

There is a lot more on this call, and it is a segway from a previous call called that was created in response to Theme Zoom user with the call-sign WSMEDIA:

“31 Ways To Make More Money With Your Authority Site, Create A Traffic Source Under YOUR Control, And Side-Step The “Tragic Flaw” Of Traffic Brokering”

The link to this earlier call and its downloadable mp3 is here:

Call 2: Art Crowley: 31 Ways to Authority Site Money

http://instantteleseminar.com/?eventid=2592417

There is a companion document to this call that you are going to want to read:

http://www.themezoom.com/pdf/31-ways-article.pdf

Take the time to listen to them, especially if you plan to use PPC, traffic brokering, and/or Google advertising network traffic in the future.

- Russell Wright and Art Crowley

http://www.themezoom.com

http://www.multichanneluniversity.com

Hi folks,

This is a conversation between myself and Charles Heflin about Social
Media and inbound link building:

http://instantteleseminar.com/?eventid=2565264

You may download the call as an mp3 for your ipod if you wish.

Also, be sure to download your free report at the following URL:

http://www.seo2020.com/smm/

This audio has been added to the Theme Zoom  library along with other
members only audio issues:

http://www.themezoom.com/members/members-home.html

It is likely that you will have a new perspective on social media
marketing after spending time with this material.

Also be advised that when Theme Feeder launches with "Mr. Black", we will
be showing you how Social Media Marketing is combined with link building
campaigns.

The idea that they are mutually exclusive, is a false one.

Here is a Snippet of my conversation with Mr. Black. This will be released
after the upcoming Webinar. In this conversation we will show you how we
are using Social Media to support link building strategies for high paying
clients.

http://tinyurl.com/4b66zj

Don't miss our webinar on Thursday the 17th!

http://www.themezoom.com/cdt/2/

- Russell Wright and the Theme Zoom Team

608-432-1387

Hi folks,

This is an extremely important message for any of you who have clients or
business partners who are waiting for the new KRAKKEN application to
launch before joining our community. Your savings for joining now are
pretty compelling.

http://www.themezoom.com/cdt/1/

(Yes, we finally settled on Krakken instead of PI2)

We are closing down the TZ 300 dollar membership price in exactly 25 hours
from now.

Please forgive my low quality flip-cam video. I just needed to get the
info to you as soon as possible.

http://www.themezoom.com/cdt/1/

- Russell

Hi folks,

Here is a Kevin's blog post about a "triple" Google SERP
listing with a comment from Charles Heflin. What do you think?

http://tinyurl.com/56lslf

- Russell

Hi guys,

A Trufina verified logo will look like this:



You may see the progress of a developing Naymz account here:

http://russell.wright.name

- Russell